Amazon

 

We help natural product brands develop an Amazon specific marketing strategy, optimize product listings that convert lookers into buyers and manage the digital path for Amazon users to find your products on that platform.

Amazon represents one of the best direct to consumer opportunities for emerging natural food brands to sell to the end user directly, become more profitable at an earlier stage and develop a proven track of record of sales that any retailers would love to see before you approach them.

There are 360 million+ products and over 70,000 brands on Amazon.  The competition for eyeballs is intense.   We help brands/products stand out and foster verified customer reviews that drive your product’s organic rankings in Amazon’s A-9 algorithm.

Amazon Product Listing Optimization includes:
  • Development of an ‘Amazon specific’ brand strategy
  • SEO/Keyword research and competitive product analysis
  • Optimizing product listings using Enhanced Brand Content to improve conversions/sales
  • Creating compelling Amazon storefronts to tell the brand store
  • Launching/Re-launching your Amazon product listings
  • Generating verified customer reviews to improve product rankings
Amazon Advertising management includes:
  • Coordination of Keyword/Search Term and competitor research
  • Creation/Testing of auto, manual and headline search ads
  • Pay per click Advertising development and adjustments
  • Negative keyword maintenance to reduce ad spend
  • Weekly ad management for targeted campaigns to reduce ACoS and increase sales
  • Monthly advertising reporting with recommendations for improving results