Video, Reels & Stop Motion Gifs, oh my!

Direct To Consumer online sales are on fire. 
U.S. ecommerce sales reached $1.03 trillion in 2022, the first time ecommerce revenue has topped the $1 trillion level.

Video in a variety of formats is driving a lot of the engagement… from Instagram Reels to Stop Motion – Animated Gifs to compelling product/brand videos.

Competition for attention: The competition for buyer’s attention online has increased exponentially 
Amazon and Walmart.com are now based on a “pay to play” selling process – if you don’t advertise on those platforms, your product will not show up in their organic search algorithms.  

Video Product Ads lift online sales:  Video product/brand engage and convert buyers better.  They provide a more “human” connection for potential buyers and allow you to tell your brand story in bite sized chunks that are easy to share.

You can lift sales 10-35% just by adding a product/brand video to your listings.   According to Amazon, Sponsored Brand Video Ads convert 2 – 2.5x better and have a 108% better click thru rate (CTR) than other traditional advertising options on the platform.

By 2030, it’s predicted that over 50% of Google page 1 search results will be links to videos instead of text/articles…

CPG Brands have left WordPress/WooCommerce to integrate with the Shopify platform. 

Shopify is one of the most comprehensive ecommerce platforms for the money. . . and now has an app integration with Walmart.com for Shopify clients that qualify.  We’re a Shopify Plus Partner.