Video, Reels & Stop Motion Gifs, oh my!
Direct To Consumer online sales are on fire.
U.S. ecommerce sales reached $1.03 trillion in 2022, the first time ecommerce revenue has topped the $1 trillion level.
Video in a variety of formats is driving a lot of the engagement… from Instagram Reels to Stop Motion – Animated Gifs to compelling product/brand videos.
Competition for attention: The competition for buyer’s attention online has increased exponentially
Amazon and Walmart.com are now based on a “pay to play” selling process – if you don’t advertise on those platforms, your product will not show up in their organic search algorithms.
Video Product Ads lift online sales: Video product/brand engage and convert buyers better. They provide a more “human” connection for potential buyers and allow you to tell your brand story in bite sized chunks that are easy to share.
You can lift sales 10-35% just by adding a product/brand video to your listings. According to Amazon, Sponsored Brand Video Ads convert 2 – 2.5x better and have a 108% better click thru rate (CTR) than other traditional advertising options on the platform.
By 2030, it’s predicted that over 50% of Google page 1 search results will be links to videos instead of text/articles…
CPG Brands have left WordPress/WooCommerce to integrate with the Shopify platform.
Shopify is one of the most comprehensive ecommerce platforms for the money. . . and now has an app integration with Walmart.com for Shopify clients that qualify. We’re a Shopify Plus Partner.
Add a simple product/brand video to your Amazon product detail page and you can increase sales 10% on average. Amazon’s A-9 algorithm loves video content because people stay on the page longer and may click on other ads that they make money on. It’s like crack for search engines…
Convert 2 – 2.5X better and 108% CTR better than traditional sponsored product or display ads on Amazon. They pay for themselves and are relatively undiscovered on Amazon for now. Amazon’s own stats confirm that this is the best dollar for dollar advertising option when properly managed.
Example of Sponsored Brand Video Ad