Drive Your Product Sales with Video Ads
Direct To Consumer online sales now account for over 20% of all purchases. That’s up from 7% in 2015. The consumer buying habit shifts that began in the pandemic are here to stay. By 2030, it’s predicted that over 50% of Google page 1 search results will be links to videos instead of text/articles…
Competition for attention: The competition for buyer’s attention online has increased exponentially and cost to compete online has increased accordingly.
Amazon and Walmart.com are now based on a “pay to play” selling process – if you don’t advertise on those platforms, your product will not show up in their organic search algorithms, regardless of how optimized your product listings may be.
Video Product Ads lift online sales: Video product/brand ads and Sponsored Brand Video Ads on Amazon engage and convert buyers better. They provide a more “human” connection for potential buyers and allow you to tell your brand story in bite sized chunks that are easy to share.
You can lift sales 10-35% just by adding a product/brand video to your listings. According to Amazon, Sponsored Brand Video Ads convert 2 – 2.5x better and have a 108% better click thru rate (CTR) than other traditional advertising options on the platform.
Woo Commerce is a blog platform with plug-ins for ecommerce: Many CPG brands (Consumer Packaged Goods) start out with WordPress websites using WooCommerce as the ecommerce plugin because it’s inexpensive to get started. Brands have left WooCommerce to integrate with the Shopify platform. Shopify is one of the most comprehensive ecommerce platforms for the money. . . and now has an app integration with Walmart.com for Shopify clients that qualify. We’re a Shopify Plus Partner.
Add a simple product/brand video to your Amazon product detail page and you can increase sales 10% on average. Amazon’s A-9 algorithm loves video content because people stay on the page longer and may click on other ads that they make money on. It’s like crack for search engines…
Convert 2 – 2.5X better and 108% CTR better than traditional sponsored product or display ads on Amazon. They pay for themselves and are relatively undiscovered on Amazon for now. Amazon’s own stats confirm that this is the best dollar for dollar advertising option when properly managed.
Example of Sponsored Brand Video Ad