Amazon has created a tremendous advertising opportunity for Sellers and is finally sharing some of the data that they collect with Sellers/Brand Managers.
According to Amazon, Sponsored Brand Video Ads increase CTR 108% over other Amazon ad formats; can increase sales up to 35% and come complete with Google Analytic type metrics including:
- viewable impressions
- view-through rate (VTR)
- viewable click-through rate (vCTR)
- 5 second views
- 5 second view rate
- video first quartile
- video midpoint
- video third quartile
- video completes
Please reach out to see how video ads can help drive your holiday sales this season.
Sponsored Brand Video Ads on Amazon increase CTR 108%