Amazon has created a tremendous advertising opportunity for Sellers and is finally sharing some of the data that they collect with Sellers/Brand Managers. According to Amazon, Sponsored Brand Video Ads increase CTR 108% over other Amazon ad formats; can increase sales up to 35% and come complete with Google Analytic type metrics including: viewable impressions […]
Video Product Ads are an effective way to connect with buyers and encourage them to share with their friends & social networks.Video Ads on Amazon are outperforming sponsored product, headline and display ads. According to Wyzowl Research “People are watching more video online than ever before – in fact the amount of online video they watch […]
Amazon, focusing on their own needs instead of sellers, warned sellers enrolled in the FBA program not to send canceled or deleted shipments to its fulfillment centers or else: Amazon Warns Sellers to Shape Up about Shipments – EcommerceBytes
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