Amazon has created a tremendous advertising opportunity for Sellers and is finally sharing some of the data that they collect with Sellers/Brand Managers. According to Amazon, Sponsored Brand Video Ads increase CTR 108% over other Amazon ad formats; can increase sales up to 35% and come complete with Google Analytic type metrics including: viewable impressions […]
Status of Video Marketing in 2022
Video Product Ads are an effective way to connect with buyers and encourage them to share with their friends & social networks.Video Ads on Amazon are outperforming sponsored product, headline and display ads. According to Wyzowl Research “People are watching more video online than ever before – in fact the amount of online video they watch […]
Amazon’s new warning for FBA shippers
Amazon, focusing on their own needs instead of sellers, warned sellers enrolled in the FBA program not to send canceled or deleted shipments to its fulfillment centers or else: Amazon Warns Sellers to Shape Up about Shipments – EcommerceBytes
Natural Food Brands Focus on Amazon Sales
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