Sponsored Brand Video Ads (SBVAs) convert 2 – 2.5X better than sponsored product, display ads or HSAs. Amazon states that sponsored brand video ads significantly outperform their static counterparts and can increase sales 10-35% while reducing your Advertising Cost of Sale (ACoS).
Sponsored Brand Video Ads (SBVAs) are relatively new for Amazon. You’ll see them midway down an Amazon search page, as they stretch across the entire width of the page. They include a video/play button plus your product details from your listing on the right side.
In addition to converting better, Amazon now provides powerful analytics for SBVAs (similar to Google Analytics) that shows:
- total # views of your ad
- net # unique views
- views longer than 5 seconds (indicating strength of the video)
- conversion statistics (how many people purchased after viewing)
This Amazon metrics package is unique for Amazon and almost more valuable than the increased sales and reduced ACoS…something you do not get with sponsored product, HSA or display ads currently.
This allows you to monitor the effectiveness of your video ads, when to update them and compare your video performance against other platforms. Powerful information for any ecommerce marketer…
Now is the time to take advantage of this outstanding advertising opportunity on Amazon… before it becomes mainstream, and all of your key competitors are using them. We’ll also advise you how to set up these video ads in your current Amazon Seller Central Admin if you need any help…
Please ask about our “Video Ad Packages” for reduced cost/video for multiple videos.